This policy explains what personal data Orbit collects, how we use it, who we share it with, and the choices and rights you have. Orbit is a marketing automation service operated by TapTap Technologies Ltd.
Orbit is a trading name of TapTap Technologies Ltd, a company registered in England and Wales (company number 15409267), with its registered office at Linden House, Linden Park Road, Tunbridge Wells, England, TN4 8HH ("Orbit", "we", "us", "our").
We are the data controller for the personal data described in this policy. If you have any questions or want to exercise your rights, contact us at privacy@orbit-marketing.io.
When you connect a third-party account, we access only the data needed to provide the service, using the permissions you approve at the time of connection:
You can disconnect any integration at any time in the app, which stops further access.
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Providing and operating the service, including creating and publishing your campaigns | Performance of a contract |
| Generating marketing content, analytics, and optimization recommendations using AI | Performance of a contract |
| Processing payments and managing subscriptions | Performance of a contract |
| Keeping the service secure, preventing abuse, and fixing problems | Legitimate interests |
| Improving our product and understanding how it is used | Legitimate interests |
| Sending you service messages (for example, when a post publishes) | Performance of a contract |
| Sending marketing messages about Orbit | Consent, or legitimate interests where permitted |
You can opt out of marketing messages at any time in your notification settings, without affecting the service messages you need to use Orbit.
Orbit uses artificial intelligence to generate marketing copy and images, analyze performance, and produce recommendations. To do this, we send relevant content, such as your business description, campaign brief, and website information, to specialist AI providers who process it on our behalf.
Our AI providers: OpenRouter, Microsoft Azure OpenAI, Google (Gemini), and Perplexity.
These providers process your data only to return results to Orbit. We do not permit them to use your business or campaign data to train their models, to the extent their terms allow us to control this.
AI-generated content is a starting point that you review and approve before anything is published. You remain responsible for the content you choose to publish.
We do not sell your personal data. We share it only with:
Some of our providers are based outside the UK, including in the United States. Where we transfer personal data outside the UK, we rely on appropriate safeguards, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an adequacy decision, so that your data remains protected.
When data is no longer needed, we delete it or irreversibly anonymize it.
Under UK data protection law, you have the right to:
To exercise any of these, email privacy@orbit-marketing.io. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk, though we hope you will contact us first so we can help.
Orbit is available to users in other countries, including the United States. If you are a California resident, you have rights under the CCPA/CPRA, including to know what personal information we collect, to request deletion, and to opt out of any "sale" or "sharing" of personal information as those terms are defined. We do not sell personal information. To make a request, contact us at the email above.
We use technical and organizational measures to protect your data, including encryption in transit, hashed passwords, access controls, and reputable infrastructure providers. No system is completely secure, but we work to protect your information and to respond promptly if a problem occurs.
Orbit is a business tool and is not directed at children. It is intended for users aged 18 and over, and we do not knowingly collect data from anyone under 18.
We may update this policy as the service evolves or the law changes. When we make material changes, we will update the date above and, where appropriate, notify you in the app.